Corey's Crusade

Corey's Crusade

LOCATION

Piedmont, CA

YEAR FOUNDED

2008

FUNDS RAISED FOR ALS TDI

$6,400,000

 

 

 

Corey Reich was diagnosed with ALS going into his junior year at Middlebury College at age 21. Since that time, he, his family and friends have been on a crusade to end ALS. Corey's Crusade is a key Global Affiliate of ALS.net, raising more than $5 million since 2008 through a variety of events and campaigns.

Corey helped to establish the Young Faces of ALS campaign, bringing global attention to the fact that ALS strikes people at any age, including those young like him. Through that campaign he helped to create the Young Faces of ALS National Corntoss Challenge, raising an additional $1 million for ALS research since 2011. He also has played a key role in the ALS.net partnership with Major League Baseball and its clubs known as the 4♦ALS Awareness Campaign, bringing awareness to the disease which befell baseball great Lou Gehrig.

He is a regular spokesperson for ALS research and has been featured in the San Francisco Chronicle and NPR's Here and Now with Robin Young, among others. Corey's father, Ted Reich, is a member of the board of directors of the ALS Therapy Development Institute and currently serves as the Institute's treasurer. Corey's Crusade is supported by private individuals, major corporations and foundations from across the globe and caps off each year with a themed gala at the Claremont Country Club in Oakland, California.

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